The Manufacturer's Guide To Maturing Your Privacy And Data Protection Program

Key Takeaways

• With 19 states enacting data privacy laws and more on the way, manufacturers must establish strong compliance infrastructures to navigate the rapidly evolving regulatory landscape effectively.

• Manufacturers should implement Privacy Impact Assessments (PIAs), foster collaboration between privacy and digital marketing teams, and establish comprehensive processes for managing consumer data requests to align with regulatory requirements.

• Privacy programs should remain dynamic and regularly assessed — and, if needed, updated to meet changing regulations/business needs.

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For manufacturers, a robust privacy and data protection program has transitioned from being optional to being essential.