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ARTICLE · 09 OCTOBER 2025

Slalom Through Sensitive Data: Utah Skis Into Consumer Privacy Protection

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On March 24, 2022, Utah became the fourth state to enact comprehensive consumer privacy legislation when Governor Spencer Cox signed S.B. 227 into law.

United StatesPrivacy
Roy Wyman
Roy Wyman

On March 24, 2022, Utah became the fourth state to enact comprehensive consumer privacy legislation when Governor Spencer Cox signed S.B. 227 into law.

The Utah Consumer Privacy Act (UCPA or the Act) took effect on December 31, 2023. At the time, it joined the California Consumer Privacy Act (CCPA), the Virginia Consumer Data Protection Act (VCDPA), and the Colorado Privacy Act (CPA) in imposing obligations upon businesses that control or process personal data and in granting to consumers certain rights over the personal data they provide.

Though it largely matches these other states' data privacy protections, the UCPA contains several distinct provisions that necessitate additional compliance steps.

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