Redbox Collection Of ZIP Codes Does Not Violate Song-Beverly Privacy Rights

Redbox Automated Retail, LLC ("Redbox"), provider of the popular self-service kiosks that rent movies and video games in airports and other locations, received confirmation last month from the Ninth Circuit Court of Appeals that it can continue requiring customers to provide their ZIP codes to rent discs without violating California's Song-Beverly Credit Card Act. Sinibaldi v. Redbox Automated Retail, LLC, 2014 U.S. App. LEXIS 10556 (9th Cir. June 6, 2014).

California's Song-Beverly Credit Card Act (Cal. Civ. Code §§ 1747 et seq.) prohibits retailers from collecting personal identification information, such as telephone numbers, addresses, and ZIP codes, in connection with credit card transactions. See Cal. Civ. Code § 1747.08; Pineda v. Williams-Sonoma Stores, Inc., 51 Cal. 4th 524, 531 (2011). The California legislature enacted the Act primarily to protect the privacy of consumers. Exceptions to this prohibition include when the credit card is being used as a