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ARTICLE · 20 MARCH 2025

Proskauer On Privacy: 2024 Reflections & 2025 Predictions

Proskauer Rose LLP
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2024 marked another significant year for privacy law, with new state legislation and high-stakes litigation reshaping the landscape.

United StatesPrivacy
David Fioccola
David Fioccola
Anna Chan
Anna Chan
Aaron Francis
Aaron Francis
Logan White Levy
Logan White Levy
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2024 marked another significant year for privacy law, with new state legislation and high-stakes litigation reshaping the landscape. Legal battles over tracking technologies, biometric data, and children's privacy intensified, while federal agencies, including the Federal Trade Commission ("FTC") and the U.S. Department of Health and Human Services Office for Civil Rights ("HHS OCR"), ramped up their efforts through major enforcement actions and high-profile settlements, marking a new era of increased accountability.

Federal Privacy Law Gridlock

Attempts to pass comprehensive federal privacy legislation in 2024 fell short once again, leaving a significant gap in U.S. data protection standards and a lack of a national data privacy standard. Despite bipartisan support, theAmerican Privacy Rights Act("APRA"), designed to unify privacy laws, preempt conflicting state regulations, introduce a private right of action, and enforce opt-out mechanisms, did not pass the

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