ARTICLE · 02 JANUARY 2025

Privacy Law Recap 2024: Regulatory Enforcement

Perkins Coie LLP

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This year saw significant enforcement activity from the Federal Trade Commission (FTC) on privacy, data security, and related technology topics, particularly with respect to location information...

United StatesPrivacy

Janis Claire Kestenbaum

Mary Grace Thurmon

This year saw significant enforcement activity from the Federal Trade Commission (FTC) on privacy, data security, and related technology topics, particularly with respect to location information, health, and other sensitive data; data brokers; children's privacy and online safety; and consumer protection issues related to artificial intelligence (AI). State privacy enforcers, such as Texas and California, were active as well, often in areas overlapping with federal enforcement. In this Update, we summarize highlights from the year and what to watch for in 2025.

FTC

Under the leadership of Chair Lina Khan, the FTC continued its assault on the "notice and choice" privacy framework, which was particularly evident in cases concerning sensitive data.

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