On The Eighth Day Of Privacy, My Mobile Apps Know Everything About Me . . .

Of all the "Days of Privacy" looking forward to 2014, we believe that the issues surrounding mobile applications and privacy will see some of the most intense regulatory focus .... read on, and be prepared....

One could argue that the guiding principle behind the exponential growth and pervasive influence of the mobile application industry has been that it is limited only by our imagination's ability to identify tiny new problems to solve, like how to pick the ripest watermelon and how to be a less terrible person while using Google+ video chat.  And yet, 2014 could be a year in which regulatory efforts and critical market forces are as notable as the technological innovations, as increased enforcement efforts, greater consumer awareness and certain compliance difficulties unique to mobile applications create a "perfect storm" of potential liability.