Nothing Personal: Multiple Mobile Best Practices, And The Many Changing Faces Of Personal Information

Steven Roosa is a Partner in our New York office and Christopher Cwalina a Partner in our Washington D.C. office

We recently wrote about "Privacy on the Go - Recommendations for the Mobile Ecosystem issued by the California Attorney General" and will be writing some more about the CA recommendations in the near future. However, one of the issues we highlighted is that industry already has a long list of best practices to choose from and some still in the works. The question for companies though, is the question of what criteria they should use to choose among the increasingly large number of alternative best practices. Should a company even pick one?

At first glance, it may not seem like much of an issue. After all, there are some similarities in terms of emphasizing clear disclosures, transparency, providing clear choice for certain data uses, and the like. But when these respected organizations can't agree on something as fundamental and