Navigating The New Data Privacy Landscape: A Guide For OTT Providers

Laws surrounding data privacy are in a state of rapid global transformation. During  the past six months alone, the European Union has implemented the General Data Protection Regulation (GDPR), the United Kingdom has enacted and implemented the Data Protection Act 2018 (DPA 2018) and California has enacted the California Consumer Privacy Act of 2018 (CCPA 2018). These measures impose significant new restrictions on the ability of companies to collect, retain and transfer consumer data (or, more specifically, in the case of GDPR personal data generally) while expanding the rights of consumers to exercise control over how their data is used. This dramatic shift in the balance of power reflects a fundamental change in consumer digital privacy expectations and an increasing need for transparency by companies that deal in personal data.