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ARTICLE · 22 APRIL 2016

Mobile >> Regulators Seek To Protect Users' Information In An Ever Increasing Mobile Universe

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In the mobile world, regulators grappled with how best to protect the privacy and security of user information as new technologies continued to emerge, with the Federal Trade Commission...

United StatesPrivacy
Davis+Gilbert LLP
Davis+Gilbert LLP
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April 19, 2016

In the mobile world, regulators grappled with how best to protect the privacy and security of user information as new technologies continued to emerge, with the Federal Trade Commission (FTC) and Digital Advertising Alliance (DAA) issuing reports, convening workshops, and signaling their intention to increase enforcement.

The FTC's report on the "Internet of Things" (IoT) recommended steps companies should take to protect users' security and privacy. The report defined IoT as devices or sensors — other than computers, smartphones, or tablets — that connect, store, or transmit information with or between each other via the Internet. It estimated that there will be 50 billion of these devices by 2020. Privacy risks arising from mobile devices such as fitness monitors, wearable technologies, and GPS trackers prompted the FTC to recommend that companies implement certain "reasonable security" mechanisms, including:

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