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ARTICLE · 30 OCTOBER 2012

Marketing Your Mobile App: Get It Right from the Start

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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The FTC recently released guidelines entitled Marketing Your Mobile App: Get It Right from the Start.

United StatesPrivacy
S. Gregory Boyd
S. Gregory Boyd
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The FTC recently released guidelines entitled Marketing Your Mobile App: Get It Right from the Start. The guidelines provide valuable do''s and don''ts for companies and individuals creating mobile applications. The FTC divided the guidelines into two sections, Truthful Advertising and Privacy. Here''s a rundown of what you need to know.

Truthful Advertising in Mobile Apps

  • Tell the truth about your app. The guidelines call for application developers to look at their application as an average user would, and make certain they have competent and reliable evidence for claims made in the app. The guidelines refer specifically to an FTC action against a mobile application that falsely claimed it could cure acne.

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