LinkedIn, the world's largest professional networking
social media site, faces three class action lawsuits brought under
the California Invasion of Privacy Act (CIPA). Individuals who made
appointments through the websites of three healthcare companies
brought suits, alleging that LinkedIn was violating the CIPA by
accessing their private personal and healthcare information. They
claim that LinkedIn installed its tracking tool, LinkedIn Insight
Tag, on the companies' websites to gather data about users,
including their gender, sexual orientation, and health conditions
for which they were seeking treatment.
Microsoft-owned LinkedIn provides job search and career
development services to its more than one billion users worldwide.
However, LinkedIn also provides marketing tools generated by the
LinkedIn Insight Tag, which businesses can embed in their websites
to track visitor activity. Using the Insight Tag, LinkedIn matches
website visitors with their LinkedIn accounts
