The Internet of Things (or "IoT") is a hot topic in
privacy circles, given its rapid expansion among everyday consumer
products. Broadly referring to Internet-connected-devices, the IoT
encompasses a variety of consumer goods, such as kitchen appliances
(smart ovens and refrigerators), home security, window blinds,
light bulbs, and lawn care equipment. Many personal devices are now
connected as well, including toothbrushes, a smart hairbrush that
measures hair density and brushing habits, a pillow that monitors
snoring and analyzes sleeping habits, and even sexual devices
— which brings us to the present story.
The company Standard Innovation Corp. sells a personal vibrator
product called the We-Vibe. According to the class complaint:
"To fully operate the We-Vibe, users download Defendant's
'We-Connect' application from the Apple App Store or the
Google Play store and install it on their smartphones. With
We-Connect, users can 'pair' their smartphone to the
We-Vibe,
