ARTICLE · 11 APRIL 2023

How To Set Up A Website Sweepstakes Promotion

Klein Moynihan Turco LLP

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Virtually every business has an online presence today. Because of this, the importance of generating website traffic cannot be overstated — it is integral, and paramount to, increasing earnings.

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Virtually every business has an online presence today. Because of this, the importance of generating website traffic cannot be overstated — it is integral, and paramount to, increasing earnings. How can a company improve its visibility and attract new users to its website? One way is to set up an effective sweepstakes promotion! Please note, however, that setting up a sweepstakes promotion that complies with applicable state and federal regulations can be a complicated task. To avoid regulatory exposure and/or a consumer lawsuit, companies must be aware of the issues associated with setting up a lawful sweepstakes promotion on a website.

Elements of a Successful Website Sweepstakes Promotion

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