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ARTICLE · 01 SEPTEMBER 2022

FTC Sues Data Broker For Sale Of Geolocation Data

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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On August 29, 2022, the Federal Trade Commission ("FTC") filed a lawsuit against Kochava, Inc. ("Kochava"), alleging the data broker sold the geolocation of "hundreds of million...

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On August 29, 2022, the Federal Trade Commission ("FTC") filed a lawsuit against Kochava, Inc. ("Kochava"), alleging the data broker sold the geolocation of "hundreds of million mobile devices" that could be used to "trace the movements of individuals to and from sensitive locations."Below is a summary of Kochava's initial lawsuit against the FTC, the agency's subsequent action against Kochava, and some principal takeaways.

Background

Earlier this month, Kochava filed its own lawsuit against the FTC, stating that the agency was wrongfully threatening to sue for Kochava's marketing geolocation data. In its complaint, Kochava alleged the FTC's proposed suit reflected a "lack of understanding of Kochava's services." Kochava argued that it did not "uniquely identify consumers" but rather collected their Mobile Advertising Identifier information and linked it to hashed emails and primary IP addresses. It also claimed that, despite receiving specific longitude and

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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