The Federal Trade Commission (FTC) recently issued guidance to
help YouTube channel owners determine whether their content is
"directed to children" under the Children's Online
Privacy Protection Act (COPPA).
The YouTube Settlement
Earlier this year, Google and YouTube agreed to pay a
record-breaking $170 million to the FTC and the New York State
Attorney General to settle allegations that YouTube collected
personal information from children in violation of COPPA.
In addition to the civil penalty, Google and YouTube agreed
to:
- Develop, implement and maintain a
system for YouTube channel owners to designate whether their
content is directed to children; and
- Implement a system to notify channel
owners that their child-directed content may be subject to
COPPA's obligations.