ARTICLE · 02 FEBRUARY 2022

Cookie Exchange: Google Topics To Replace Cookies And Provide More Advertising Privacy

Klein Moynihan Turco LLP

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Cookies have been a ubiquitous, essential part of the Internet world for decades. Web cookies are small files downloaded from a website that keep track of a user's prior website sessions, registration information...

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Cookies have been a ubiquitous, essential part of the Internet world for decades. Web cookies are small files downloaded from a website that keep track of a user's prior website sessions, registration information, text size preferences, and other user experiences. They also serve to track a user's movements on the website that sent the cookie. As digital marketing has gotten more sophisticated, some companies now use cookies more aggressively to track a user's browsing habits, so called tracking cookies. In a nod to advertising privacy concerns, Google has begun to phase out the use of tracking cookies in favor of a new kind of marketing tool that it calls "Google Topics."

What is Google Topics?

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