California Looks To Amend Data Broker Law

The state of California is on the verge of amending its current data broker law with Senate Bill 362, also known as the Delete Act ("the Act"). The Act passed in the Assembly's Committee on Privacy and Consumer Protection and has currently been referred to the Assembly's Committee on Appropriations.

If passed into law, the Act would build on the compliance obligations that entities designated as "data brokers" are required to follow under both California's data broker law and the California Privacy Rights Act (CPRA). For example, the Act would require data brokers to provide additional information as part of their annual registration with the state of California, including whether the data broker collects consumers' precise geolocation data and their reproductive health data. The new law would also provide consumers a way to delete their personal information from every data broker in the state through a single consumer request, which could potentially raise