As of January 1, 2014, California law requires operators of
websites and online services to publicly disclose how they respond
to "do not track" (dnt) signals, though the exact
requirements vary depending on whether an entity is a first party
(e.g., web publisher) or third party (e.g., ad network). The new
law will not require companies to honor dnt signals.
Operators of websites and online services should be prepared to
update their privacy policies.
Background
On September 27, 2013, Governor Jerry Brown signed into law AB
370, an amendment to the California Online Privacy Protection Act
(CALOPPA). CALOPPA requires online operators to post privacy
policies stating: (1) the categories of personally identifiable information (PII)
collected through their website or online service, (2) the
categories of third parties with whom the operator may share PII,
(3) the process by which a consumer may review and request changes
to PII collected through the site or service
