California's "Delete Act" Takes Aim At Data Brokers

California is poised to enact a one-stop global deletion request option that all "data brokers" operating in the State would be required to follow. The "Delete Act" would amend certain aspects of the existing Data Broker Registration law (the 2019 Act) and empower the California Privacy Protection Agency (CPPA) to develop a system to allow consumers to make a single data deletion request that is binding on all data brokers registered in California.

The measure defines a "data broker" as "a business that knowingly collects and sells to third parties the personal information of a consumer with whom the business does not have a direct relationship." The Delete Act was passed by the Legislature and is awaiting Gov. Gavin Newsom's signature.