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ARTICLE · 26 APRIL 2024

Bluegrass State Becomes Third State To Pass A Comprehensive Consumer Privacy Data Law In 2024

Jackson Lewis P.C.
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On April 4, 2024, Kentucky's Governor signed House Bill 15, which establishes a consumer data privacy law for the state.

United StatesPrivacy
Jason C. Gavejian
Jason C. Gavejian
Joseph J. Lazzarotti
Joseph J. Lazzarotti

On April 4, 2024, Kentucky's Governor signed House Bill 15, which establishes a consumer data privacy law for the state. The state joins New Hampshire and New Jersey in passing comprehensive consumer privacy laws in 2024. Kentucky's law takes effect January 1, 2026.

To whom does the law apply?

The law applies to persons, hereafter referred to as controllers, that conduct business in Kentucky or produce products or services that are targeted to residents of Kentucky and during a calendar year control or process personal data of at least:

  • 100,000 consumers; or
  • 25,000 consumers and derive over 50% of gross revenue from the sale of personal data.

Who is protected by the law?

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