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ARTICLE · 27 MARCH 2024

AI A Target Of California Regulation Drafting

Bass, Berry & Sims PLC
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While generative artificial intelligence (AI) apps – such as Chat-GPT, Google Gemini, and Stable Diffusion – are capturing the national spotlight, many businesses are using other forms...

United StatesPrivacy
Emily A. Burrows
Emily A. Burrows
Wesley McCulloch
Wesley McCulloch
Roy Wyman
Roy Wyman

While generative artificial intelligence (AI) apps – such as Chat-GPT, Google Gemini, and Stable Diffusion – are capturing the national spotlight, many businesses are using other forms of machine learning, algorithms, and other data processing technology to inform decisions made by the business – or in some cases, make those decisions automatically.

The California Privacy Rights Act amendments to the California Consumer Privacy Act (CCPA) directed the California Privacy Protection Agency (CPPA) to adopt regulations governing such "automated decision-making technology." On March 8, the CPPA met to discuss its latest draft of proposed regulations (Draft Regulations). At the conclusion of the meeting, the CPPA voted to move forward with the formal rulemaking process.

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