Privacy for America Sends Letter to Congressional
Leadership
But aside from a federal law, what do they want?
Organizational Growth?
Back when Privacy for America (PFA) – an ad industry group
comprising the 4A’s, the Association of National Advertisers,
the Digital Advertising Alliance, the Interactive Advertising
Bureau, the Network Advertising Initiative and other associations
– announced its kickoff in April of this year, we were hungry
for details. The group planned to “work with Congress to
support enactment of groundbreaking comprehensive federal consumer
data privacy and security legislation.”
But aside from hints that PFA would shy away from the harsher
consumer opt-out provisions for non-sensitive data sharing that
some privacy activists demand, and clear calls for a federal law
that would respond to and replace state legislative efforts such as
the California Consumer Privacy Act (CCPA), there wasn’t much
substance to the announcement.
