Privacy for America adds industry voices to brewing debate
Winter Is Coming
The California Consumer Privacy Act (CCPA) of 2018 continues to
create waves in the data privacy debate and threatens to disrupt
the complicated third-party digital marketing ecosystem. State
governments and federal legislatures and regulators, alongside
business and advertising associations, are heading toward a
showdown over how data privacy and ownership are governed in the
future.
It's like the final season of Game of Thrones:
Who's gonna side with whom?
The nationwide debate was stirred up by the efforts of foreign governments, and other
states were making noise too. But California, the
800-pound-gorilla of the U.S. economy, set the tone with one of the
toughest, most expansive privacy rights regimes, which
then-Governor Jerry Brown
signed into law as the CCPA last July. So it was understandable
that the federal government,
via the Federal Trade Commission (FTC), decided to
