UCAN Can't Pitch SuperStarch Benefits, Says Class Action

Plaintiff claims the evidence points in the opposite direction

Cure for Spikes

In July 2018, a class action was filed against the defendant, The UCAN Co., which alleged that the defendant's marketing violated numerous states' Consumer Fraud Acts and unjustly enriched the defendant.

The complaint alleged that "[f]rom the serious beginner to the most highly paid professional, athletes are notorious for their susceptibility to being taken in by products that claim to improve performance." The products under scrutiny in this particular action are part of the Generation UCAN line: snack bars and drink mixes powered by a key ingredient, "SuperStarch," which is also available as a stand-alone powder.