May is Small Business Month, a time to recognize the businesses building momentum—and to think about what it takes to sustain that growth.
As Chief Marketing Officer at Fennemore, I spend a great deal of time thinking about brands. Not just how they look or sound, but how they accumulate value over time. And sitting alongside our attorneys, I’ve picked up a few things about what it actually means to protect that value. (Not legal advice—just lessons learned from being in the room.)
For many small and midsized businesses, a brand starts as a name, a logo, or a founder’s vision. As the business grows, it becomes something much more powerful: recognition, trust, reputation, and market momentum. It supports sales, recruiting, partnerships, and long-term business value.
