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ARTICLE · 18 FEBRUARY 2022

What CAN'T Be A Trademark?

A trademark can be any distinctive word, phrase, slogan, logo, or any combination of these things, that identifies you as the source of your goods or services.

United StatesIntellectual Property

A trademark can be any distinctive word (real or coined), phrase, slogan, logo, or any combination of these things, that identifies you as the source of your goods or services. It also could be simply numbers or letters, or a color or a sound. You can register your trademark rights in any distinctive word, phrase, etc. if you are the first entity to use that trademark on those particular goods or services in your particular geographic area.

Below are examples of protectable registered trademarks:

Mark

Goods or Services

EXXON

Motor fuels

APPLE

Computers

[the color brown]

Delivery of personal property

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Athletic apparel

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