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ARTICLE · 01 JUNE 2017

Watch: Protecting Product Configurations, Packaging, And Designs

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Product configuration and packaging play an integral part in consumer choice and can often set a particular product apart from its competition on the store shelf

United StatesIntellectual Property
Foley Hoag LLP
Foley Hoag LLP
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What In-House Counsel Needs to Know

Product configuration and packaging play an integral part in consumer choice and can often set a particular product apart from its competition on the store shelf. Because companies heavily invest in creating unique product designs and packaging that encourage brand association, business owners should also consider protecting those investments as intellectual property.

Peter Sullivan,  Natasha Reed and  Jenevieve Maerker presented a webinar offering guidance for in-house counsel regarding the different types of intellectual property that may protect product configurations and packaging in the United States, and the interplay among these different forms of IP, their applicability, and their limitations.

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