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ARTICLE · 12 SEPTEMBER 2017

Viewpoint Discrimination In The Lanham Act: No More?"

Prohibiting federal registration for "disparaging" marks constitutes viewpoint discrimination and is unconstitutional says the Supreme Court.

United StatesIntellectual Property

Prohibiting federal registration for "disparaging" marks constitutes viewpoint discrimination and is unconstitutional says the Supreme Court.

In deciding the case of Matal v. Tam (formerly known as Lee v. Tam), the Court dedicated much of its opinion to the question of whether trademarks−more specifically−federal trademark registration constituted government speech. Not surprisingly, that question was answered in the negative. In particular, the Court determined that the U.S. Patent and Trademark Office improperly denied trademark registration for the name of the band "The Slants," on the basis that "slants" is a derogatory term for persons of Asian descent. The Court expressed serious concern with the government speech argument noting that, "If private speech could be passed off as government speech by simply affixing a government seal of approval, government could silence or muffle the expression of disfavored viewpoints." The Court then went on to quickly dispose

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