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ARTICLE · 11 JULY 2022

Value And Risk Considerations For Intellectual Property Collateral

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Increased technology innovation, content creation, and brand marketing have propelled the value of intellectual property (IP) in the global economy to a historical height. IP is a broad...

United StatesIntellectual Property

Increased technology innovation, content creation, and brand marketing have propelled the value of intellectual property (IP) in the global economy to a historical height. IP is a broad concept that encompasses a variety of intangible assets, including patents, copyrights, trademarks, trade names, domain names, know-how, and trade secrets. With IP's rising importance and value, companies are not only utilizing their IP for revenue generation in the ordinary course of business but also seeking to leverage their IP as collateral to secure funding to support business growth or, in difficult times, maintain liquidity. For example, in the summer of 2020 during the COVID-induced travel slump, United Airlines pledged its MileagePlus frequent flyer program, including important IP assets such as brands and member data, to secure a $5 billion loan.1

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