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ARTICLE · 15 AUGUST 2024

Unpacking Prime Hydration's Olympic TM Suit

Finnegan, Henderson, Farabow, Garrett & Dunner LLP
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Last month, the US Olympic & Paralympic Committee (USOPC) launched a new lawsuit against Prime Hydration, a beverage company founded by social media influencers and athletes Logan Paul and KSI.

United StatesIntellectual Property
Morgan Smith
Morgan Smith
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Last month, the US Olympic & Paralympic Committee (USOPC) launched a new lawsuit against Prime Hydration, a beverage company founded by social media influencers and athletes Logan Paul and KSI.

The action concerns Prime's promotion of an Olympic-themed beverage in partnership with Olympic basketball player Kevin Durant. Not surprisingly, the case has garnered significant attention during the Paris 2024 games.

It is the most recent example of the USOPC's IP enforcement efforts and highlights the sometimes contentious realm of Olympics-related promotions. To understand this most recent spat–and how it differs from standard trademark infringement lawsuits—it is important to examine Olympic IP protection in the US, the role of the Ted Stevens Olympic and Amateur Sports Act in that protection, and Rule 40 of the Olympic Charter.

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