Since it's NYC Fashion Week, it
only seems appropriate that we combine two of my favorite topics:
fashion and trademarks. I recently learned that there's a new
clothing brand for twenty-and-thirty-somethings like myself called
TRADEMARK. As you can probably imagine, upon seeing this
intersection of trademarks and fashion, I had to check it out.
Alexandra and Louis Burch, former step-daughters of the famous
Tory Burch, launched what they're calling the "new
American sportswear company" under the trademark TRADEMARK.
The company sells high-end minimalist separates for both men and
women, and is described as "the blocks on which to build a
wardrobe." Alexandra, better known as "Pookie,"
described the line as "really classic, nostalgic, identifiable
items that you can relate to, but done in a fresh, new take on
color." The girls also have a new brick-and-mortar store
located on Grand Street in NYC. Here's a shot of the inside of
the store, which you can see follows
