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ARTICLE · 13 DECEMBER 2022

Trademark Enforcement Injunctions In The NFT Landscape

Holland & Knight
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Trademark enforcement best practices in the NFT landscape continue to evolve.

United StatesIntellectual Property
Thomas Brooke
Thomas Brooke
Rodrigo Javier Velasco
Rodrigo Javier Velasco
Author LinkedIn connections

Trademark enforcement best practices in the NFT landscape continue to evolve.

A court in Italy granted an injunction in favor of the Italian soccer team Juventus based on the unauthorized use of its well-known trademarks in the NFT digital landscape. The Italian court addressed a case where a blockchain platform, Blockeras, minted and commercialized collectible cards in the form of NFTs on its "Coin of Champions" NFT collection and "COC" token ecosystem. As explained in Blockeras' "Coin of Champions white paper," such collectible cards in the form of digital content will be produced for all athletes who participate in professional competitions, whether for sports teams or in individual sporting events.

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