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ARTICLE · 24 JUNE 2011

The Real Web 2.0? ICANN Approves New gTLD Rollout

Foley Hoag LLP
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After many years and despite ongoing criticism and concerns from governments and intellectual property interests, the ICANN Board voted yesterday to approve the launch of the new gTLD program, discussed earlier on this blog.

United StatesIntellectual Property
Joshua Jarvis
Joshua Jarvis
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After many years and despite ongoing criticism and concerns from governments and intellectual property interests, the ICANN Board voted yesterday to approve the launch of the new gTLD program, discussed earlier on this blog here and here. The vote paves the way for a dramatic increase in the number of top-level domain names, by hundreds in the near term and likely thousands over the next decade, and will allow organizations to own their own top-level domain names (e.g., .foleyhoag or .lawyers) and operate their own Internet registries.

New gTLDs will not be introduced right away. First, ICANN will immediately launch its new gTLD "communications campaign" -- a global publicity program to educate the world about the new gTLD regime, and the new opportunities the gTLDs bring to the table. Brand owners, of course, are advised to educate themselves about the significant risks that will accompany these opportunities. Following the communications campaign, the first

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