The Meme Generation: Social Media Platforms Address Content Curation

It is likely no surprise to regular readers of Socially Aware that posting content to social media can, in some cases, generate significant income. But those who make their living on social media may find their livelihood threatened if they fail to comply with the law and with the relevant platform's terms of use.

For example, we often see trouble arise when social media users fail to follow the Federal Trade Commission's disclosure rules in connection with receiving compensation in exchange for a promotional post, or when users purchase followers—a practice that violates most social media platforms' terms of use, and might be illegal. As we have noted previously, the social media platform and not the user sets the rules. If your business model is built on a social media platform, you have play by the platform's rules.