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ARTICLE · 07 MARCH 2017

The Case For A Comprehensive 360° IP Strategy: Step 3 - Implementing IP Assets/Business Strategy Alignment

Miles & Stockbridge
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Now that you have developed a prioritized set of recommendations for aligning the IP assets with your corporate strategy, the next step of a comprehensive 360º IP Strategy is to make the alignment a reality.

United StatesIntellectual Property
David Schaffer
David Schaffer
Eric King
Eric King

Now that you have developed a prioritized set of recommendations for aligning the IP assets with your corporate strategy, the next step of a comprehensive 360º IP Strategy is to make the alignment a reality.

First: Establish a multidisciplinary IP Committee/Organization to prepare and implement the plan.

The multidisciplinary IP Strategy Committee/Organization should include representatives from every functional unit in the company—for example, C-level, legal, sales, marketing and technical representatives. Clear lines of responsibility, communication and appropriate authority need to be assigned and delegated to ensure successful development, implementation and long-term success of the plan. It is also vital that the plan be identified as a core corporate priority with strong support, involvement and buy-in—from the top down—to drive involvement and excitement from the bottom up. Developing and implementing an IP Strategy program is not an

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