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ARTICLE · 15 JULY 2016

The Case For A Comprehensive 360° IP Strategy: Step 1 - Assessment

An essential first step to performing an IP audit is to first obtain a panoramic snapshot of a company's products, services and positioning.

United StatesIntellectual Property

This article is the second entry in a multi-part series on the critical need for businesses to extract total value from their IP assets by developing and applying a comprehensive, consistent and efficient IP strategy.

An essential first step to performing an IP audit is to first obtain a panoramic snapshot of a company's products, services and positioning. This snapshot captures a wide range of critical data: short- and long-term goals, plans and priorities, business organization and product lines, competitor analysis, and available resources for the strategy. The process involves independent research using publically available information, as well as interviews with management and other personnel.

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