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ARTICLE · 05 DECEMBER 2023

Temu On Trademark Rampage

Klein Moynihan Turco LLP
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Let it be known: Temu will use all legal means necessary to protect its trademark rights. Since its stateside launch last September, Temu has already filed nine federal lawsuits...

United StatesIntellectual Property
David O. Klein
David O. Klein
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Let it be known: Temu will use all legal means necessary to protect its trademark rights. Since its stateside launch last September, Temu has already filed nine federal lawsuits for alleged trademark infringement. For the unfamiliar, Temu offers discounted products, in large part, by shipping them from China directly to consumers. Approximately four months after launch, Temu surpassed Amazon and Walmart to become the most downloaded app in the United States. Temu is now addressing the same issue that plagues many other up and coming brands: unauthorized trademark use.

The Temu Trademark Lawsuits

Temu is the valid owner of federal trademark registrations for the word mark "TEMU" and the Temu logo, produced below, for the "[p]rovision of an online marketplace for buyers and sellers of goods and services."

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