Remember – "March Madness" Is A Trademark

We are in March.  The minds of many turn to March Madness as the NCAA hosts its annual tournament to crown college basketball's national champion.  Of these, many want to take advantage of the tournament to promote their products or services.  However, this phrase is trademarked, and the owners are active in policing and protecting their mark, as sponsors pay large amounts for association with the championship.  It is important therefore to be careful of using "March Madness" in promotions and advertisements, as these uses could bring trouble.

"March Madness" – a Trademarked Term?

Yes, it is.  This, however, does not mean that newscasters, sports reporters or morning DJs can't talk about the tournament using the name of the event. Instead, what it means is that commercial uses of the term that could imply some association with the event for which sponsors pay money, can be problematic – and could cost you or your sponsor money or time defending the use. So the