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ARTICLE · 02 MARCH 2021

Peloton Challenges Enforcement Of Competitor's "Spinning" Mark

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Trademark experts are discussing the merits of a challenge to the enforcement of a "spinning" trademark.

United StatesIntellectual Property

Trademark experts are discussing the merits of a challenge to the enforcement of a "spinning" trademark. According to Law360, "Peloton wants to liberate the term "spinning" from trademark control after years of "baseless" threats by a rival company, setting the stage for a closely watched case about both genericide and the pitfalls of aggressive enforcement." Partner Dyan Finguerra-DuCharme, a co-chair of Pryor Cashman's Trademark Group, commented on the issue and was quoted by Law360:

"Unfortunately for Mad Dogg, this is a situation where a mark was unique 20 years ago but has now fallen into the common vernacular," said Dyan Finguerra-DuCharme, who co-chairs the trademark practice at Pryor Cashman LLP.

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