The National Hockey League is adding a new expansion team in Las
Vegas that will play its home games in the impressive new T-Mobile
Arena located on the strip. The new team is scheduled to start
playing in the 2017-2018 NHL season. So, this new team will need a
new team name and—you guessed it—trademarks!
Like any new business, the team has been working hard at the
task of picking a new team name and trying to secure trademark
protection. Interestingly, when asked about the team name, General
Manager George McPhee said they wanted "a unique
identity." To see a short video about the name selection click here. The Vegas franchise focused on
names that involved Knights.
The franchise is owned by Black Knight Sports and Entertainment
LLC, run by Bill Foley. Mr. Foley's interest in
Knights apparently stems from his time attending West Point
military academy. West Point's sports teams are known as the
Black Knights. Foley initially wanted to call the new hockey team
the
