On June 13, the Internet Corporation for Assigned Names and
Numbers ("ICANN") revealed the list of 1930 applications for new gTLDs to be
launched as part of ICANN's proposed expansion of the top-level
domain space. No matter how many applications are eventually
approved and how many gTLDs launched, this will be a dramatic
change to the domain name system. Currently, the domain name system
is limited to 22 "generic" gTLDs (.com, .org, .net,
.info, .biz, etc.), in addition to country codes (e.g., .us, .uk,
.cn), and certain special community-sponsored domains (e.g., the
new .xxx for adult entertainment). Under the new system,
organizations located anywhere in the world were able to apply to
operate a gTLD that corresponds to just about any word or phrase,
including an organization's name or brand. As an example, Reed
Smith operates under a home page of www.reedsmith.com, but could
have applied for .ReedSmith and thereby had domain names such as
www.lawyers.reedsmith or
