Navigating Copyright Risks In Generative AI

Generative AI is becoming increasingly popular across various industries due to its ability to improve efficiency and creativity. Specifically, companies can use AI to generate marketing materials, social media posts, product design, and more. However, while AI-generated content offers numerous benefits, it also comes with potential copyright risks that companies should understand before using such content. This alert highlights the three most important copyright considerations.

First, the U.S. Copyright Office (USCO) will not register AI-generated content due to the absence of a human author. This means that enforcement against unauthorized copying or use of AI-generated works will be difficult because you cannot sue based on copyright infringement without a federal copyright registration.