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ARTICLE · 10 APRIL 2018

Jumpman Logo Ruling Is A Slam Dunk For Nike

In a dispute concerning the famous Michael Jordan "Jumpman" logo owned by Nike, Inc., the US Court of Appeals for the Ninth Circuit agreed with the district court that the Nike logo ...

United StatesIntellectual Property

In a dispute concerning the famous Michael Jordan "Jumpman" logo owned by Nike, Inc., the US Court of Appeals for the Ninth Circuit agreed with the district court that the Nike logo did not infringe any copyright in photographer Jacobus Rentmeester's 1984 photograph of Michael Jordan after Nike commissioned its own photo of Jordan, which was then used to create the Jumpman logo. Jacobus Rentmeester v. Nike, Inc., Case No.15-35509 (9th Cir., Feb. 27, 2018) (Watford, J) (Owens, J, concurring in part, dissenting in part). 

One of Nike's most recognizable trademarks, the Jumpman logo, was created in 1987 when Nike commissioned a photograph of then-Chicago Bulls player Michael Jordan to create the now-famous solid color silhouette design of Jordan soaring in the air toward a slam dunk. According to Rentmeester's complaint for copyright infringement, both the Jumpman logo and the commissioned photograph used to create the logo infringe Rentmeester's own 1984 photograph of

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