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ARTICLE · 01 OCTOBER 2015

Is Tiffany's Major Victory Short-Lived

On September 8, Judge Laura Taylor Swain ruled on summary judgment that Costco Wholesale Corp. had willfully infringed Tiffany & Co.'s trademark...

United StatesIntellectual Property

On September 8, Judge Laura Taylor Swain ruled on summary judgment that Costco Wholesale Corp. had willfully infringed Tiffany & Co.'s trademark by selling engagement rings using the Tiffany name.  (Opinion here)  Frankly, the infringement ruling was not especially surprising, but the willfulness holding may raise an eyebrow or two.

Costco attempted to justify its use of the Tiffany mark by claiming that "Tiffany" was a generic descriptor for a particular type of ring mount.  A quick Google search turns up numerous examples of the mount, many of which appear to have no relationship to Tiffany & Co.  Costco also presented evidence supporting its belief that "Tiffany" could properly be understood as a generic descriptor:

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