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ARTICLE · 11 MAY 2020

Instagram Terms Of Use Allows Mashable To Avoid Copyright Infringement Claim For Embedded Content

Finnegan, Henderson, Farabow, Garrett & Dunner LLP
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Can embedded social media content infringe copyright? The answer may vary not only by jurisdiction, but also with the contractual terms that govern use of the embedded content.

United StatesIntellectual Property

Can embedded social media content infringe copyright? The answer may vary not only by jurisdiction, but also with the contractual terms that govern use of the embedded content. 

“Embedding” refers to displaying web content indirectly by linking to another website where the content is hosted. While several courts have addressed the copyright implications of this relatively common practice, it remains unclear in the Second Circuit whether displaying embedded content can infringe a copyright owner's exclusive right to display its protected work.

In 2018, the U.S. District Court for the Southern District of New York addressed this issue in Goldman v. Breitbart News Network, LLC, 302 F. Supp. 3d 585, 587 (S.D.N.Y. 2018). There, the court found that Breitbart's embedded links to a tweet of a Tom Brady photo infringed Goldman's copyright in the photo (which Goldman had initially shared through Snapchat). Critically, the Goldman court declined to adopt the Ninth Circuit's

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