Hidden IP Risks In Retail Vendor Agreements, Part 2

Brand names carry significant weight in retail—often driving purchasing decisions more than price or product features. That's why retailers go to great lengths to protect their intellectual property (IP), including names, logos, trademarks, and other brand assets. However, retailers can sometimes grant consent without realizing it—simply by accepting the terms of a vendor's order form or standard agreement without reviewing them beforehand.

In Part One of this 2-part series, I highlighted some of the risks in vendor contract clauses that may weaken a retailer's IP rights, and below in Part Two, I will share best practices for maintaining control over brand assets.

Best Practices for Protecting Retail Brand Assets