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ARTICLE · 19 JUNE 2009

Facebook Policy Update Requires Action to Protect Trademarks

Mayer Brown
Mayer Brown
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On Saturday, June 13, 2009, at 12:01 AM EDT, Facebook (www.facebook.com), a US-based international social networking website, will update its policies to allow users to create usernames for themselves and establish personalized Facebook URLs incorporating these usernames (i.e. www.facebook.com/username).

United StatesIntellectual Property
Joseph Mahoney
Joseph Mahoney
David Greenfield
David Greenfield
Deborah Schavey Ruff
Deborah Schavey Ruff
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Originally published June 11, 2009

Keywords: trademark, Facebook, cyber squatting, trademark infringement, username

On Saturday, June 13, 2009, at 12:01 AM EDT, Facebook (www.facebook.com), a US-based international social networking website, will update its policies to allow users to create usernames for themselves and establish personalized Facebook URLs incorporating these usernames (i.e. www.facebook.com/username). Once a user has created this username and established the personalized URL, there will be no way for the user to change or transfer it. This is an attempt by Facebook to prevent cyber squatting.

Facebook has established two methods for trademark owners to protect their rights under this new policy. The first method is preemptive, and allows a trademark owner to prevent the registration of a trademark as part of a username. To register and protect a trademark, please visit http://www.facebook.com/help/contact.php?show_form=username_rights. The second

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