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ARTICLE · 15 APRIL 2025

Don't Mess With The Beaver: Buc-ee's v. Barc-ee's

Nelligan Law
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The most recent – a showdown between Buc-ee's—the Texas-based megastore of meat sticks and pristine restrooms—and its smaller, tail-wagging cousin, Barc-ee's.

United StatesIntellectual Property
Erin McEwen
Erin McEwen

As a trademark agent, I have seen some colourful branding disputes.

The most recent – a showdown between Buc-ee's—the Texas-based megastore of meat sticks and pristine restrooms—and its smaller, tail-wagging cousin, Barc-ee's.

This is not your average trademark case. This is beaver vs. dog, brisket vs. puppuccino, yellow circle vs. yellow circle.

Buc-ee's isn't just a gas station—it's a roadside palace. Think Costco marries Cracker Barrel and raises their kids at Disney World, but only if Disney World sold beef jerky, BBQ sandwiches, and had 120 gas pumps. Buc-ee's is America turned up to 11, and the beaver mascot is its crowned prince.

With over 50 stores across the Southern U.S. (and one just 17 miles from Barc-ee's), Buc-ee's boasts:

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