On May 22, 2006, dotMobi (the informal name of mTLD Top Level Domain, Ltd.) announced the launch of the .mobi domain registry for web sites formatted for optimum use by mobile devices. Beginning June 12, 2006, trademark owners may register .mobi domain names that correspond to their registered trademarks. Trademark owners are strongly encouraged to register .mobi domain names during the early "Sunrise Registration" period. Following is a brief overview of the procedures for Sunrise Registration and for challenging the abusive or speculative registration of .mobi domain names during the Sunrise Registration period.
I. .Mobi Sunrise Registration Procedures
The Sunrise Registration period is an exclusive registration period prior to general registration when trademark owners may register desired .mobi top-level domains, thereby preventing cybersquatters from registering the domains. Only qualified trademark owners may register domain names during the sunrise period, which closes on