The prevalence of content generated by artificial intelligence
(AI) tools has exponentially grown over the past couple of years.
Today, 34 million AI-generated images are created daily
online.1 In the social media space, 71% of images are
now created by AI technology.2
As AI tools continue to advance, a troubling phenomenon is
rapidly emerging: deepfakes. Deepfakes are videos, audio clips, or
images generated by artificial intelligence "that convincingly
[mimic] a specific individual's likeness or
voice."3 These digital forgeries are often so
realistic that they can easily deceive viewers.
For example, in early 2024, the London-based architecture firm
Arup was targeted by a deepfake video call in which the voice of
the company's chief financial officer was convincingly
replicated, resulting in the unauthorized approval of a $25.6
million transaction.4
